The earliest promise of the Internet has certainly been fulfilled. Those
of us with an Internet connection (not to mention an OC3) now have access
to far more information about far more topics than we are equipped to
effectively navigate or digest. The pressing challenge has now become
developing new strategies for organizing, filtering, and navigating this
massive set of information in ways which are most valuable, efficient, and
entertaining.
One such strategy is the creation of blogs, an affectionate abbreviation
for web logs, which are one of the fastest-growing new phenomena on the
Internet. Blogs are a specialized type of web page which contain short,
time-stamped postings from their author(s) on any imaginable topic,
usually laden with hyperlinks and personal commentary. Blogs are typically
driven behind the scenes by web- or desktop-based applications which make
posting to a blog quick and easy. Estimates suggest that there are up to
one million active bloggers on the Internet today.
The act of maintaining a web log is called blogging, and represents a
hybrid new media form which combines the immediacy of a news feed, the
intimacy of a diary, and the personality of an editorial. Immediacy
because the ease of blogging means that it is common for bloggers to post
many times a day, giving an up-to-the-minute feel. Intimacy because the
personal nature of blog content and commentary means that blogs have a
much more human feel than more typical, faceless news sources such as the
newspaper or nightly news. Blogging trades the hidden, questionable biases
of the mass media for the obvious, proud biases of a human being; blogs
are perhaps not more objective than other information sources, but are
certainly more honest and up-front about the particular spin on the news
they present. The exhibitionistic nature of many of those drawn to
blogging means that blog content often provides a much richer, deeper
portrait of its author than the same content would if presented in a
newspaper article, for example. For all of these reasons blogs represent
the quintessential medium for our modern attention-deficient,
instant-gratification, self-absorbed, and voyeuristic culture.
What blogs don't typically have is a large, readymade audience -- the
"mass" in "mass media" -- which is a given for mainstream media outlets
such as CNN or the New York Times. In the blogging world (or
"blogosphere", as it is coming to be known), you have to find your own
audience. Blog culture is profoundly democratic, in that a blog's
popularity is solely dependent on the quality of its content, rather than
the factors which distort the mass media sphere, such as the quantity of a
network's ad revenue or the partnerships it has with other corporations.
The central currency of the blogosphere is certainly the hyperlink; each
additional incoming link to one's work represents more potential readers
and fans. Blogs are awash with links to other blogs, and many services
track blog links as a sort of online popularity contest. The dense
interconnections between blogs also means that it is common for bloggers
to pick up and comment on stories originally appearing elsewhere. The ways
in which stories circulate and flow from blog to blog is a fascinating
study in its own right, with whirlpools for content which endlessly
circulates within a given circle, suggesting obsessive or zealous
bloggers, or cross-currents for content which helps diverse groups
understand each other.
The question that remains is whether blogging represents a legitimate media revolution, or simply a self-indulgent fad. Surely there are elements of both. In the end, blogging is becoming an increasingly powerful media force, and it is not unheard of for bloggers to break major news stories even before the major networks do (such as Matt Drudge's coverage of the Monica Lewinsky story). More and more people are turning to blogging as a means to stay informed, understand the world around them, and express their unique take on it. There are many blog portals from which to begin your exploration; try Blogdex, Eatonweb, or Blogfinder.
